Pirelli products are primarily associated with the premium segment. This applies both to tyres going to the conveyors of car manufacturers and to products for the aftermarket. It is enough to name just one number here: the company has over 2000 homologations for the original equipment, 700 of which are on the account of the flagship product - the P Zero model. The company does not hide that the main efforts of the Pirelli R&D department are aimed specifically at premium products, therefore 3.2% of the funds received from the total sales volume are invested in research and development. But Russia is a special market.

Pirelli/foumantyre’s presence in Enghelab Sport Complex

Pirelli has been chosen by the FIA, world motorsport’s governing body, as the sole supplier for the World Rally Championship from 2021 to 2024. In particular, Pirelli will supply all the four-wheel drive cars that compete on the championship, from the WRC category that fights for the overall title, to the R5-specification WRC2 class, which is also the headlining category on regional and national championships throughout the world.

Pirelli is the first tyre company in the world to transmit information detected by intelligent tyres regarding the road surface via the 5G network. In Turin today, the company presented the “World-first 5G enhanced ADAS (Advanced Driver Assistance Systems) services” use case. The demonstration took place during “The 5G Path of Vehicle-to-Everything Communication” event organized by 5GAA – Automotive Association, of which Pirelli is a member.

Evo, whose slogan is ‘the thrill of driving’, was founded in 1998 and is published in several international editions, making it the magazine of choice for performance car enthusiasts worldwide.

Vehicle safety standard depends mainly, if not entirely, on the quality of the tire you are using. There are many tire companies, some of which are top-notch. Top tire manufacturers maintain a solid streak all the way through, especially when it comes to potentially hazardous situations. Driving your car in a rough terrain or a coarse weather may be challenging, and if the tires are not good enough, they bear the risk of being exposed to blowouts or punctures.

Everything begins with the tyre pressure. If a tyre is inflated correctly, you can travel safely and deal with any problems that arise during driving, whether they are caused by yourself or others. This, however, is an idea that most motorists struggle to bear in mind.

It’s extraordinary to think that data coming from one machine at Pirelli’s factory in China can improve the company’s production process in Brazil, and on around the world. Such is the potential of smart manufacturing.

Partnership between Pirelli and Puma has led to the development of the Replicat-X, a revolutionary sneaker that takes its inspiration from the world of motor sport. A high-performance product that fully fits the strategy of Pirelli Design, conceived to exploit the expertise of the tyre sector in other contexts and to create, together with other outstanding brands (in this case one of the global leaders in sportswear), a series of uniquely designed products.