There is a strong bond linking Inter and Pirelli, in a happy union that keeps unfolding in time. Twenty years have passed since the two brands came together for the 1995/96 season: two decades characterized by a fruitful history of joint projects and shared values, both in sports and business.

The latest new development in the Pirelli Design project is a partnership with Blossom, a high-tech workshop that represents the feather in the cap of Val Chiavenna tradition in the construction of Made in Italy skis.    

The Pirelli brand is known as an icon of technology and excellence. It is a name that stands for a premium, high-end style with an Italian heritage all underlined by the company’s dominant position as a supplier to luxury car manufacturers.

Pirelli has drawn upon its Formula One experience to improve the stability of its latest tires. P ZERO™ technology focuses on a rigid compound within the bead for rapid respond to steering inputs and improved lateral grip.

Tyre for SUVs and crossovers, Pirelli’s Scorpion family has been created to take advantage of most innovative materials, structures and tread patterns.

Car manufacturers are used to developing new models to answer drivers’ needs. In the same way, tyres must be adapted to the specific features of each car to respond drivers’ needs and get the best performance in every condition.

As winter approaches, summer tyres cannot provide the same efficiency on the road because of their rigid structure. The time has come to switch to winter tyres. Their soft compound performs well in the cold season at sub-zero temperatures. These tyres guarantee good grip even on icy and slippery surfaces to the advantage of safety in addition to securing performance and high levels of comfort.

The choice of tyres for your BMW is not one to be taken lightly. Several factors need to be considered: from the type and size of the car you have, to the way you use your vehicle in relation to the daily routes you take.

With a flick of the reins and a burst of speed from his red-nosed engines, the world’s greatest deliveryman flies around the world in a distinctive red and white livery, his sleigh piled high with beautiful gifts. Ensuring all those expectant children are not disappointed is a serious logistical challenge, but a cheerful Santa Claus simply chuckles “ho ho ho” high above the ice and snow.