Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
Over the years Pirelli has gained a sound positioning in High Value tyres, and is today a world leader in the Prestige car tyres segment, with a share of more than one third of the global market, and also in the radial motorcycle tyres segment. Pirelli is also leader in Europe, China and Brazil for New Premium replacement car tyres and for Premium motorcycle tyres.
A perfect synergy between Pirelli
and each individual Prestige car maker
The tyre homologation process works in parallel with the Prestige
vehicle development process and takes around three years.
The pursuit of the PERFECT FIT means:
· Perfect fitment with the car, enhancing all the vehicle’s benefits
· The best performance, handling and safety for the specific car model
We are working today for the cars of 2021.
